Privacy policy

Privacy Policy

Rijnstraat 25, Amsterdam  ·  Effective from 23 May 2026  ·  v1.0

1. Who We Are

This Privacy Policy explains how The Forge V.O.F., trading as Arcane Forge, collects, uses, and protects your personal data. We are committed to handling your data responsibly and in full compliance with the General Data Protection Regulation (GDPR / AVG) and applicable Dutch privacy law.

  • Controller: The Forge V.O.F.
  • Trading name: Arcane Forge
  • Address: Rijnstraat 25, Amsterdam
  • KvK number: 97531340
  • Contact: via our website or in store

If you have any questions about how we handle your personal data, please contact us at the address above.

2. What Data We Collect & Why

We only collect personal data that is necessary for the purposes described below. The table below summarises what we collect, why we collect it, the legal basis under GDPR, and how long we keep it.

Data Source Legal basis Retention
Name & contact details Purchase, membership, event registration Contract fulfilment Duration of relationship + 2 years
Order & payment history Retail purchases via Shopify Contract fulfilment 7 years (Dutch tax law)
Membership details Membership sign-up Contract fulfilment Duration of membership + 1 year
Event registration data Event booking Contract fulfilment 1 year after event
Email address (marketing) Newsletter / event announcement opt-in Consent Until withdrawal of consent
Community chat data Member private chat Legitimate interest Duration of membership
Event photography In-store events Consent (attendance = consent) Until removal is requested

We do not use third-party advertising platforms, tracking pixels (such as Meta Pixel or Google Ads), or behavioural analytics tools. We do not sell, rent, or trade your personal data with any third party.

3. Our Systems & Data Processors

3.1 Shopify

Our online store and in-store point-of-sale system are powered by Shopify Inc. When you make a purchase — online or in store — your order and payment data is processed through Shopify's platform.

  • Shopify acts as a data processor on our behalf and is bound by a Data Processing Agreement (DPA) in accordance with GDPR requirements.
  • Shopify is certified under the EU-US Data Privacy Framework and implements appropriate safeguards for any cross-border data transfers.
  • Payment card data is handled directly by Shopify Payments or the relevant payment provider and is never stored by Arcane Forge.
  • For full details of how Shopify processes data, see Shopify's Privacy Policy at shopify.com/legal/privacy.

3.2 No Other Third-Party Processors

We do not currently use any other third-party data processors. If this changes, this policy will be updated and you will be informed where required by law.

4. Marketing Communications

With your consent, we may send you marketing communications by email. We send two types:

  • Newsletter & promotions: product launches, store news, offers, and hobby content.
  • Event announcements: upcoming tournaments, painting workshops, demos, and community events.

You can opt in to either or both at the time of purchase, membership sign-up, or event registration. You can withdraw your consent and unsubscribe at any time by clicking the unsubscribe link in any email, or by contacting us in store or via our website.

Withdrawing marketing consent does not affect the processing of data required to fulfil your orders, membership, or event bookings.

5. Your Rights

Under GDPR / AVG, you have the following rights regarding your personal data:

  • Right of access: you may request a copy of the personal data we hold about you.
  • Right to rectification: you may ask us to correct inaccurate or incomplete data.
  • Right to erasure ('right to be forgotten'): you may ask us to delete your data, subject to legal retention obligations (e.g. tax records).
  • Right to restriction: you may ask us to pause processing of your data in certain circumstances.
  • Right to data portability: you may request your data in a structured, machine-readable format.
  • Right to object: you may object to processing based on legitimate interest, including for direct marketing.
  • Right to withdraw consent: where processing is based on consent, you may withdraw it at any time without affecting prior processing.

To exercise any of these rights, contact us in store or via our website. We will respond within 30 days. If you believe we have not handled your data correctly, you have the right to lodge a complaint with the Dutch Data Protection Authority (Autoriteit Persoonsgegevens) at autoriteitpersoonsgegevens.nl.

6. Data Security

We take reasonable technical and organisational measures to protect your personal data against unauthorised access, loss, or misuse. These include:

  • Use of Shopify's secure, encrypted platform for all transaction and customer data.
  • Access to customer data limited to the store owners (Domenico Montesanto and Giuseppe Cipriani) on a need-to-know basis.
  • No storage of payment card details by Arcane Forge.

In the unlikely event of a data breach that poses a risk to your rights and freedoms, we will notify the Autoriteit Persoonsgegevens within 72 hours and inform affected individuals without undue delay, as required by GDPR.

7. Children's Data

Arcane Forge events and services are open to all ages. We do not knowingly collect personal data from children under 16 without verifiable parental consent. If you believe we have inadvertently collected data from a child under 16 without appropriate consent, please contact us and we will delete it promptly.

8. Cookies & Website Tracking

Our website is hosted via Shopify. Shopify uses essential cookies required to operate the store (session management, cart, checkout). We do not use any additional tracking, analytics, or advertising cookies beyond those necessary for Shopify's core functionality.

You can manage cookie preferences via your browser settings. Disabling essential cookies may affect the functionality of our online store.

9. Amendments

We may update this Privacy Policy from time to time to reflect changes in our practices or legal obligations. The current version is always available in store and on our website. Where changes are material, we will notify active members via the community chat or by email.

10. Contact & Complaints

For any privacy-related questions, requests, or concerns:

  • In store: Rijnstraat 25, Amsterdam
  • Online: via our website contact form
  • Members: via the private community chat

You also have the right to contact the Dutch Data Protection Authority directly:

The Forge V.O.F. trading as Arcane Forge  ·  KvK 97531340